About the artwork
The whimsical spirit of the Spanish Surrealist artist Salvadore Dali is brilliantly captured in this work by Patrick Rubinstein. When viewed from the right side Dali appears in monochrome against a backdrop of his iconic melting clocks, yet upon moving a myriad of brand logos appear on his visage and surrounding him, including the logos of Barbie, Coca Cola and Chupa Chups. The result of this technique is captivating, giving the artworks an animated and perpetually renewed nature. The movement is not the only element that affects visual variation, but the light direction and intensity also contribute to the artwork’s kinetic effect, creating a unique visual experience for viewers that reflects Rubinstein’s innovative vision.
About the artist
French contemporary artist Patrick Rubinstein invites viewers into a world where nostalgia, motion, and modernity collide. Drawing inspiration from icons of pop culture and the legacies of Optical and Kinetic Art, Rubinstein creates mesmerizing, multi-dimensional works that transform with every shift in perspective. His pieces are more than visual—they are experiences, alive with movement and surprise. At the heart of Rubinstein’s art is a dynamic interplay between image and viewer. With a signature lenticular technique, he overlays multiple visuals into a single composition, allowing the work to shift and animate as one moves past it. Marilyn Monroe, Elvis Presley, and modern-day symbols take on renewed vitality, not as static portraits but as pulsing, kinetic echoes of cultural memory. Through this ever-changing lens, Rubinstein challenges us to see beyond the surface—into layers of time, perspective, and perception.
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