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About the artwork
The whimsical spirit of the Spanish Surrealist artist Salvadore Dali is brilliantly captured in this work by Patrick Rubinstein. When viewed from the right side Dali appears in monochrome against a backdrop of his iconic melting clocks, yet upon moving a myriad of brand logos appear on his visage and surrounding him, including the logos of Barbie, Coca Cola and Chupa Chups. The result of this technique is captivating, giving the artworks an animated and perpetually renewed nature. The movement is not the only element that affects visual variation, but the light direction and intensity also contribute to the artwork’s kinetic effect, creating a unique visual experience for viewers that reflects Rubinstein’s innovative vision.
About the artist
Patrick Rubinstein draws his themes from both the past and the present and is inspired by Optical Art and Kinetic Art, genres that play with our perceptions through art. His works often feature the major icons and celebrities of the second half of the twentieth century and feature an innovative technique, which allows visual variations when the spectator moves around the work while maintaining defined sight of the central image. The result of this is captivating, giving the artworks an animated and perpetually renewed nature. Rubinstein’s art has a striking effect when observed: the image, fixed at first, comes to life according to the movements of the viewer. We become the animator vis-à-vis the unprecedented dynamics of his work, that draw us into a captivating visual experience, and surprises us with every viewing.